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PR has never been truly authentic
Yes, yes, I know you’re all running to get your pitch forks so you can pull a Marie Antoinette on me. Hear me out… The definition of authentic is pretty simple: not false or copied; genuine; real I...
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An Unscientific Test of Authenticity & Transparency: How Much Do They Really...
Although my blog is technically on “hiatus,” I felt this post was too important to not post it here (versus my digital marketing notebook on Posterous). I am still thinking about the direction my blog...
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